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Saturday, February 20, 2010

Are You Serious About Internet Marketing?

Selling for someone else leaves you with no control and a lot less money. If
you are going to be in business, be in business with your own products and
services. At some point, to be really successful online, you have to share your
own products and services.


Having your own product lines is like owning your own house. You can rent the
same house and have the same place to live but in the end, you are left with
no real investment in your future. Choose to be a landlord, not a tenant.

All of the strategies and tactics that we talk about can be used if it’s your
product or someone else’s. However, if you are really in business, you are
going to have to have your own product or service to sell online.

This does not mean that you shouldn’t sell
anyone else’s product. However, I am
suggesting that you have at least one of your
own products to sell.

It does not mean that the product has to be
finished before you start. You can start and
test the ideas on other people’s products first and continue to build your
website and add members to your customer and prospect e-mail lists.

What kind of products can be sold on the Internet? High priced items, low
priced items, products and services from all sorts of industries can all and have
all been sold online.
Key Point

If you are really serious about
earning money online you have
to have your own products and
services to market.
Test Before You Take Your Next Step
What did your testing and research reveal? Is there a market for what you
want to sell? Is there a problem that people are willing to pay to fix? How
much are they willing to pay? How do you know?

What problem are you solving? If you could produce a product or service that
fixes that problem or need, could you produce it at a point that you could earn
a profit? Have you checked for any competitors? How are they set up online?

Do you have accurate estimates on the market size and makeup?
Is the product or service something that can be promoted online?
Is there any exclusivity?
Are there any copyright issues that need to be addressed?
Can you turn a profit?
Are there any legal issues that you should be aware of if you sell the
product or service?

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