Good Looks vs Good Results

I am asking you to make a decision right off the bat. You can pay to have a site
that looks good and does not sell, or you can follow the steps in this program,
create, and manage a website that earns you money.

The first time I went to see a motivational speaker he talked at great length
about how some people choose pleasing methods over pleasing results. If you
have a goal of earning money with your website then follow the steps. If you
are more interested in looking good and being on the bleeding edge of
technology then this program is not for you.

Internet marketing is the process of carefully testing the market with
measured-results strategies until it “clicks” and makes a nice profit. When you
have the right strategies for your business, you simply duplicate the process
over and over and over.

Think of it as fishing. You try different “bait” until the fish start biting like
crazy. Then you stick with what you know is working. At that point, it is up to
you to decide how many times you want to cast your line.

Most web developers do not want the sites that they create for you to be
measured by sales results. Can you imagine that? A web development and
graphic artist wants to win awards for “art” – they created with your time and
money – that may or may not sell anything. If you think otherwise ask one if
they would accept payment through the proceeds of the website sales.

Internet marketing for small business is meant to be effective. It is not
designed to win artistic awards. It is simply created to work as your “virtual
salesperson” and make you rich. So the approach that we’ll learn in this book is
more like this: Build it, then publish valuable information about your area of
expertise, send specially formatted e-mail and sell your products and services
online.

Your Investment
Selling online requires an investment on your part.

You have to be comfortable around a computer. In fact, I am going to suggest
that you learn how to alter and manage your own websites.

You have to invest a little bit of your money. There are some costs involved.
Internet marketing is not free. However, it can be inexpensive to start and
maintain. We will look at great ways for you to leverage what you already
know and do, and convert that valuable information into customers.
You have to invest some of your time. Your website will work 24 hours a day 7
days a week, yet that doesn’t mean you have to spend that much time with it.
Recognize that the more time you do spend, the faster you learn what works
for your business.
Let’s Clear Up Some Misconceptions First
1. You have to be technically competent: You do not have to be a
technical guru to create, alter and manage your own websites. If you
can write a letter with a word processor, you can design and manage
your own websites.
2. Everyone is getting rich online: Not everyone is getting rich with
Internet marketing. In fact, the opposite is true, especially if you try to
follow the footsteps of the big businesses you surf and read about.
There is a special Internet marketing process. The business’ that are
actually earning money online use it and that is what we’ll cover.
3. You need a web designer to create websites: I have heard it thousands
of times. Create a sticky, interactive site to build community and a
relationship with your visitors. Make sure the site is interactive. Build a
brand and then customers will come to your e-commerce catalog and
order online. Rubbish! All you need is a simple, clean content-rich site
that captures e-mail addresses and search engines.
4. All you have to do to sell online is become a member of one of those
“Small Business e-commerce Malls”: Your ISP has a large portal with a
small business marketplace. As part of your monthly Internet access
fee, they give you a free e-commerce enabled spot in the mall. Do not
join the mall. The only ones who are making money with online malls are
the mall owners. Joining a virtual marketplace with other small business
is a no-no. Not only will you be billed for the privilege, not all the
traffic that is promised to be in the mall is going to end up in your shop.
Do not waste your time or your money.

These are just some of the ideas that we will cover over the next 5 sections.
Remember everything that follows is something that I am using in my business
or have personally tested. Will it work for you?

Yes! It’s a process that can be duplicated and works for sure. Every small
business that I looked at used the same steps. How each business implemented
the steps was different. That part is up to you. I will provide you with the
tools but it is up to you if you want to use them.
Secrets My Mom Never Told Me About Internet Marketing
www.jamesmaduk.com